SAS 360 Engage allows you to extract insights from your data and use those insights to orchestrate meaningful customer interactions across your digital channels. This functionality allows you to truly engage with your customers across channels, devices, and time by dynamically personalizing messages, and tailoring offers based on insights and behavior. Rich marketing resource management (MRM) functionality such as calendaring, planning, budgeting, and financial management is embedded directly into 360 Engage.

Create Omnichannel Marketing Campaigns Quickly and Easily Help your marketing, sales, and services teams deliver relevant, satisfying offers to customers wherever and whenever they want them – via the web, email, direct mail, social apps, and beyond. Set up, automate, and track activities in a repeatable fashion from a single omnichannel marketing hub and user-friendly interface. Create customer journeys, easily define target segments, prioritize selection rules, assign messages, and orchestrate schedules. Automatically execute campaigns and analyze marketing performance with greater efficiency and effectiveness.

Improve Testing and Targeting and Get Higher Response Rates Enable true test and learn with A/B, Multivariate, and Multi-Arm Bandit testing. With our embedded AI and machine learning techniques, you can uncover deeper insights into customers and segments, and improve response models so they get smarter and better over time. You can use what you learn to adjust your marketing tactics to get the best results, from creating ideal product mix offers to website optimization strategies. Drive higher conversions, determine the best timing for follow-up or retargeting efforts, and more.

Channel Independent Analytic Attribution Our data-driven attribution approach leverages machine learning to identify the touchpoints and sequence of events that form customer journeys, influence behavior, and drive conversions. marketers can confidently calibrate resources, improve ROI measurement, identify areas of investment and dynamically change marketing direction all with a clear understanding of how marketing activity is affecting marketing goals and impacting the customer journey.

Customize With Other SAS Offerings for A Stronger, Broader Platform Create a stronger, broader platform by customizing with other SAS offerings, such as SAS 360 Plan, SAS 360 Discover, SAS 360 Match, and SAS Intelligent Decisioning.