Optimizely Data Platform (ODP) is the activated Customer Data Platform (CDP) that helps some of the world’s leading brands unlock their digital potential by delivering relevance across the entire customer journey, from anonymous visitors to loyal customers.

At Optimizely, we help align your entire organization around real-time customer data, allowing you to create the most relevant customer experience, differentiate your brand, and generate increased customer loyalty and revenue.

Data Platform can be added on to any of Optimizely's core products. It gives you access to an actionable and dynamic customer lifecycle view, supercharges your segmentation with a personalized data science model based on your specific customer data, and delivers relevant attributes, segments, and campaigns into every customer experience - all from one centralized source of analytics and insights.