Mapp Cloud is an Insight-led Customer Experience Platform that sits at the core of your tech ecosystem. With Mapp Cloud, marketers can focus on what makes a difference for their business, instead of spending precious time and resources taming the technology behind it. They can rely on real, reliable marketing insights that enable true one-to-one personalization – and set the foundation for successful cross-channel marketing activities.

Mapp Cloud’s key features are:

CDP & Engagement based on real-time, unified customer profiles
AI-generated customer insights – learn from the past and the present to predict future customer behavior
One-to-one personalization, including predictions, recommendations and churn prevention
Cross-channel execution (email, push, SMS, web, direct mail)
Direct connectivity (import/export) with a multitude of data sources (CRM, eCommerce systems, loyalty)

Mapp Cloud is designed to improve the customer experience and create a loyal customer relationship based on recurring purchases. It consists of several features:

CDP (Customer Data Platform): collecting any data coming from different sources, unified around a unique contact profile
Customer Insights & Analytics: offering cross-channel data collection, analysis, and data activation in an unprecedented way
Web Behaviour Tracking & Activation: enabling audience grouping and precise segmentation for prospect and customer targeting and conversion
Multichannel Execution & Delivery: empowering marketers to build seamless customer experiences through true personalization, delivering the right message on the right channel, at the right time

With Mapp Cloud’s modules, automated and personalized messages are distributed via the most suitable marketing channel, at the right time, with the optimal contact frequency. Businesses lay the foundation for real personalization and competitive edge.

Mapp has global offices in seven countries worldwide. More than 700 companies already decided to focus on Insight-led Customer Experiences, including PepsiCo, Vivienne Westwood, LloydsPharmacy, Prenatal, The Entertainer, Expert, and more.